Spotify has bought a startup known as Podz that might make it simpler to seek out new podcasts to hearken to on the platform. It is a part of the streaming service’s huge podcast push that is been occurring for the previous few years, which is able to most definitely proceed, particularly now that it has a paid subscription plan for the format. Podz makes use of machine studying know-how to generate high-quality clips that includes key moments in a podcast that customers can hearken to. It might give potential new subscribers a preview — presumably a extra vivid one than what a written description or a random pattern can present — of what a podcast is about.
As 9to5Mac notes, the announcement comes after The Verge reported that Fb will launch podcasts subsequent week. The social community’s podcast product will permit listeners to create shareable one-minute clips of the audio exhibits to extend visibility and engagement. Whereas the Podz acquisition might give podcast discoverability a lift on Spotify, the corporate launched a number of options over the previous years to deliver audio exhibits in entrance of latest audiences. In April, for example, it launched a “High Episodes” rating for its charts that provides customers the possibility to find even comparatively unknown podcasts. It additionally added music and podcast search filters on its iOS and Android apps again in Could.
In its announcement, Spotify stated it would combine Podz’s know-how into its service and that listeners will see parts of its know-how earlier than the yr ends.
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