With digital advertising abilities more and more in-demand, LinkedIn has launched two new, free LinkedIn advertising certification programs, which allow you to each be taught extra about LinkedIn’s advert instruments and choices, and in addition earn official certification, which you’ll be able to then show in your LinkedIn profile.
I imply, it isn’t probably the most spectacular certificates, and possibly most individuals will not be laminating the PDF (which you’ll be able to obtain) or framing it on their wall. However it does present one other strategy to showcase your data of LinkedIn’s advert instruments, which might enable you to get forward of your skilled competitors.
As famous, LinkedIn’s providing two certifications to showcase your platform experience:
- Fundamentals Certification (Fundamental): Demonstrates experience in launching LinkedIn Advert campaigns and techniques. With this certification, you may run profitable LinkedIn Advert campaigns that drive enterprise outcomes.
- Advertising and marketing Technique Certification (Intermediate): Demonstrates experience in leveraging LinkedIn Advertisements for full-funnel methods, together with Model Consciousness and Lead Era. As soon as licensed, you may create advertising methods that leverage the complete suite of LinkedIn advertising instruments.
The method for incomes your certification entails first studying about LinkedIn’s advert merchandise, by way of a spread of programs out there on the LinkedIn Certifications web page.
As soon as you have gone by every module – or should you’re assured that you recognize all the important thing particulars – you may then take the related certification examination, by which you may have 60 minutes to reply 60 a number of selection questions on LinkedIn’s advert instruments and processes.
You possibly can retake the take a look at as much as 3 occasions, and the certification expires in 2 years. And when you do have 60 minutes, if you recognize your stuff, you will get it performed in considerably much less time than that.
If you happen to go the take a look at, you may then comply with the steps so as to add the certification to your LinkedIn profile, highlighting your LinkedIn advertisements data to guests.
The take a look at questions themselves are little bit of a blended bag, not less than within the ‘Fundamentals’ take a look at, with some clearly pointing to the right reply among the many choices, and others requiring a superb stage of LinkedIn advert system data.
However the course of is free, and also you do have three photographs at it – and in any case, even should you do not ever go the ultimate take a look at, you’ll find yourself studying much more about how LinkedIn advertisements work, and find out how to construct your on-platform campaigns.
And as famous, with eCommerce and digital advertising changing into extra of a spotlight over the previous yr, it could be price sprucing up your abilities, and gaining official accreditation to assist maximize your future prospects.
Or, you are able to do it simply to check your self, and whether or not you actually find out about LinkedIn advertising as you assume.
You possibly can be taught extra about LinkedIn’s new certification programs right here, which may even hyperlink you thru to the course information, hosted by Skilljar.