In response to a brand new report, Canon is within the midst of an inside debate on whether or not or not it ought to carry an APS-C digital camera to its RF line. Since shifting to mirrorless, Canon has so far separated its APS-C line (the EOS M sequence) from its full-frame choices (R sequence).
Canon Rumors reviews that it was made conscious that Canon has been performing market analysis with “choose execs and others” to see if there may be precise demand for an APS-C RF-mount digital camera. Moreover, the report alleges that Canon already plans to let the EOS M cameras go in favor of a deal with the EOS R cameras, whether or not or not APS-C involves the mount.
Canon additionally apparently has “zero plans” to supply any RF-S lenses.
In response to a second Canon Rumors report, Canon is three potential APS-C digital camera designs with the names the R7, R8, and R9.
Whereas traditionally its flagship fashions just like the 5D sequence and now the R5 steal many of the highlight, most of Canon’s person base got here from its lower-end interchangeable cameras. Canon continued to make and promote the Insurgent SL sequence cameras — most not too long ago the Canon SL3 which was launched in 2019 — as a result of the fashions have been so inexpensive and, because of this, in style. However as DSLRs have fallen in reputation and have grow to be much less of a moneymaker for any digital camera model, Canon has begun to deal with its higher-end fashions because it admits the market has grow to be saturated.
As reported by Petapixel’s David Crewe earlier this yr, Canon was capable of see some progress in its digital camera division due primarily to a rise within the common promoting value per digital camera. These monetary realities clarify the corporate’s alternative to maneuver in the direction of a deal with full-frame mirrorless methods as a substitute of entry-level DSLRs. It might additionally clarify why the EOS M sequence has not seen a lot innovation lately.
The Canon EOS M50 Mark II, its most up-to-date EOS M digital camera introduced on the finish of 2020, sells for the very same $600 as Canon’s entry-level SL3 DSLR. Provided that Canon has admitted that low-end cameras don’t contribute to its profitability as a lot as higher-end fashions do, Canon has loads of causes to desert the platform. In the meantime, Canon’s least expensive RF digital camera, the EOS RP, prices $1000 with no lens.
Canon might even see that unifying its APS-C and full-frame mounts makes a number of sense. Not solely is it a choice the corporate has made up to now with its EF-mount DSLRs, however it might additionally encourage newcomers to the model to strive higher-end glass that might be handled as an funding and would transfer with them to costlier digital camera our bodies once they have been able to improve.
One other issue Canon could also be contemplating is current competitors: each Sony and Fujifilm have finished extraordinarily properly within the APS-C market, leaving little room for Canon to muscle its manner in with out important extra funding — its tepid EOS M technique hasn’t been sufficient to noticeably problem both Fujifilm or Sony. Nikon has tried its hand at a Z-mount APS-C digital camera, however it isn’t clear how properly the Z50 is promoting. That mentioned, its retro-styled APS-C Z fc does appear fairly in style forward of its launch. Canon could also be Nikon to see the way it does in APS-C over the subsequent yr earlier than figuring out its subsequent transfer.
Canon’s normal lack of consideration in the direction of the EOS M line lately does appear to point that the corporate isn’t set on persevering with to stick with it, and the variety of benefits to shifting its full line of cameras to 1 mount are quite a few. It stays to be seen if Canon thinks growing an RF APS-C digital camera and making an attempt emigrate its EOS M person base to it’s value the fee and related dangers, nevertheless.